---
title: Holiday fraud prevention: How fraudsters target peak shopping season
source_page: https://www.sardine.ai/media/fraudology/episodes/holiday-fraud-prevention
canonical: https://www.sardine.ai/media/fraudology/episodes/holiday-fraud-prevention
format: text/markdown
date: 2020-11-13T00:00:00Z
description: Holiday fraud prevention becomes critical during peak season, as fraudsters exploit urgency, weak controls, and holiday spikes across online stores
---

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# Holiday fraud prevention: How fraudsters target peak shopping season

**Published:** 2020-11-13T00:00:00Z

Holiday fraud prevention becomes critical during peak season, as fraudsters exploit urgency, weak controls, and holiday spikes across online stores

Every year around this time, fraud teams start preparing for something we all know is coming.
Holiday traffic.
And in 2020, the projections were especially intense. Online sales were expected to increase by more than 40 percent compared to the previous year. That kind of growth is great for ecommerce.
But it also creates a lot of opportunity for fraudsters.
Yeah.
Because when transaction volume spikes, fraud attempts usually spike right along with it. More orders. More new customers. More pressure on approval systems. And often less time for teams to carefully review what is happening.
That combination tends to create the perfect environment for fraud.
In this episode, I walk through some of the biggest holiday fraud risks companies should be thinking about as they enter peak shopping season. The goal is not to create panic.
The goal is preparation.
Because strong holiday fraud prevention starts with understanding what changes during seasonal traffic spikes and what signals fraud teams should be watching for.
Here is what that holiday fraud prevention mindset looks like in practice:
Seasonal fraud spikes often follow increases in ecommerce traffic
Fraudsters during holidays take advantage of operational pressure and urgency
Retailer fraud readiness requires preparation before peak season begins
Holiday risk management helps companies balance growth with protection
What you’ll hear in this episode:
Why holiday ecommerce fraud tends to increase during major sales periods
How Black Friday fraud and Cyber Monday fraud differ from normal fraud patterns
What fraud warning signs appear most often during peak season
Why holiday chargebacks often rise after major shopping events
Practical ecommerce fraud tips for preparing fraud teams before seasonal spikes
You should listen to this episode if you:
Work in ecommerce fraud prevention or risk operations
Want stronger holiday fraud prevention strategies for peak season
Monitor online retail fraud during Black Friday and Cyber Monday
Need better retailer fraud readiness for high volume periods
Care about managing seasonal payment fraud and holiday risk management
If you liked this episode, be sure to subscribe and review the podcast on iTunes, Spotify, YouTube, or wherever you listen to podcasts. It really helps with getting the word out.
### Episode notes & key takeaways
Why fraud increases during the holiday shopping season
Let’s break this down.
The holiday season changes the dynamics of ecommerce almost overnight. Transaction volumes surge. New shoppers appear who may not normally shop online. And retailers are focused on speed, promotions, and fulfillment.
Fraudsters notice all of that.
Seasonal fraud spikes happen because criminals understand that fraud detection systems are often under more pressure during peak shopping periods. High transaction volumes make it easier for suspicious activity to blend in with legitimate purchases.
That is the opportunity.
And once criminals find a tactic that works during peak season, they tend to repeat it quickly across multiple platforms.
Holiday ecommerce fraud often increases as transaction volume grows
Seasonal payment fraud can hide within large bursts of legitimate activity
Peak season fraud becomes harder to detect when systems are under pressure
Online sales fraud often increases during major promotional events
How Black Friday and Cyber Monday change fraud patterns
Here’s something fraud teams see almost every year.
Major retail events like Black Friday and Cyber Monday create very specific fraud patterns. These events attract both legitimate customers and criminals looking to exploit the surge in activity.
Criminals often test stolen payment credentials during these periods because the volume of transactions makes detection harder.
Right.
They may also target high demand products that are easy to resell. Electronics, gaming consoles, and other popular items tend to attract both buyers and fraudsters at the same time.
Understanding those patterns helps teams prepare their monitoring strategies before the events begin.
Black Friday fraud often involves high value electronics and resale items
Cyber Monday fraud can include large volumes of credential testing
Online retail fraud tends to focus on popular products with resale value
Holiday chargebacks often appear weeks after peak sales events
What fraud warning signs teams should watch during peak season
Fraud signals do not disappear during the holidays. They just become harder to spot.
When transaction volumes increase dramatically, patterns that might normally stand out can start blending into the background. That is why fraud teams need to look carefully at signals that suggest coordinated activity.
Some of the most common fraud warning signs during peak season include unusual shipping patterns, multiple orders tied to similar accounts, or sudden spikes in high value purchases.
Those signals matter even more when operations are moving quickly.
Fraud warning signs include rapid order activity across new accounts
Suspicious shipping patterns may indicate organized online retail fraud
Seasonal fraud spikes often involve repeat tactics across multiple accounts
Holiday risk management requires careful monitoring of new customer activity
Why preparation is the key to successful holiday fraud prevention
One of the biggest mistakes companies make is waiting until the holiday rush has already started.
By that point, teams are reacting instead of preparing.
Strong holiday fraud prevention begins weeks or even months before peak season. That preparation includes reviewing detection rules, stress testing fraud systems, coordinating with operations teams, and making sure escalation paths are clear.
Because when the transaction volume starts climbing, there is rarely time to redesign processes.
Preparation makes the difference.
Retailers that enter the holiday season with strong monitoring and response plans are much better positioned to handle seasonal fraud spikes while still supporting growth.
And honestly, that balance between growth and protection is what fraud prevention is really about.