SardineCon SF/2026

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FRAUDFORWARD
#99.1

O Estado da Fraude em Uma Palavra

10 min

E aí, combatentes de fraude, bem-vindos de volta ao Fraud Forward!

Perguntei a uma sala cheia de profissionais de fraude uma coisa: descrevam o estado atual da fraude em uma palavra.

E as respostas? Aceleração. Caos. Explosivo. Assustador. Incontrolável.

Ninguém disse estável. Ninguém disse sob controle.

Então, neste episódio, vou analisar em detalhes o que essas respostas nos revelam sobre a evolução das tendências de fraude, o cenário atual de fraudes e a pressão que as equipes de prevenção estão sentindo em bancos, serviços financeiros e em todos os canais onde a fraude avança mais rápido do que os sistemas foram projetados para suportar.

Isso não se trata apenas das tendências mais recentes de fraude. Trata-se da evolução dos ataques de fraude, de ataques de fraude impulsionados por IA, de tendências de fraude organizada e da realidade operacional de tentar proteger pessoas reais em tempo real.

O que você vai ouvir neste episódio:

  • Uma análise estruturada das tendências emergentes de fraude feita por profissionais de fraude que atuam na linha de frente
  • Uma análise das tendências mais recentes de fraude que estão moldando o setor bancário, os pagamentos e os serviços financeiros
  • Percepções sobre como ataques de fraude impulsionados por IA e a automação estão acelerando operações de golpes
  • Discussão sobre tendências de fraude multicanal, desde golpes de personificação até fraudes baseadas em engenharia social
  • Um olhar focado nas tendências das operações de fraude e por que as equipes se sentem mais reativas do que proativas
  • Percepções práticas sobre estratégias de prevenção a fraudes para se adaptar a ataques mais rápidos e coordenados
  • Um apelo por uma colaboração mais forte, por benchmarking e por inteligência compartilhada em todo o ecossistema de fraude

Este é um daqueles episódios em que passamos do que a fraude parece ser para o que realmente precisamos fazer a respeito.

Quem deve ouvir:

  • Líderes de instituições financeiras e profissionais de prevenção a fraudes
  • Equipes de risco, conformidade e cibersegurança
  • Líderes de operações de fraude, pagamentos e produto
  • Equipes de bancos e cooperativas de crédito que acompanham as tendências de fraude em serviços financeiros
  • Defensores do setor e membros da comunidade de combate à fraude
  • Qualquer pessoa que esteja tentando entender as tendências modernas de fraude e a rapidez com que elas estão mudando

Se você atua nessa área e já sentiu essa pressão, este episódio é para você. Porque todos nós estamos lidando com isso.

Notas do episódio

Este episódio gira em torno de uma pergunta: se você tivesse que descrever a fraude agora em uma palavra, qual seria?

Aceleração. Explosivo. Complexo. Fragmentado. Assustador. As respostas não são apenas reações emocionais, são sinais de um ecossistema de fraude em transformação.

Estou explicando o que essas respostas revelam sobre a evolução das tendências de fraude, incluindo ataques de fraude impulsionados por IA, tendências de golpes de personificação, tendências de fraude por engenharia social e as tendências de escalonamento de fraudes que estão atingindo as instituições financeiras neste exato momento.

Também vamos abordar por que a prevenção a fraudes não pode continuar sendo apenas reativa. O cenário atual de fraudes é rápido demais, conectado demais e distribuído por canais demais para que as equipes esperem as perdas aparecerem para só então reagir. Precisamos de melhores referências de desempenho, uma colaboração mais forte e insights mais claros de estratégia de prevenção a fraudes que ajudem as equipes a entender onde estão e o que precisam mudar.

Por trás de cada alerta, de cada golpe e de cada caso, há uma pessoa que merece proteção.

Principais pontos
  • As tendências de fraude em evolução estão avançando mais rápido do que muitas equipes conseguem gerenciar com tranquilidade.
  • As tendências mais recentes de fraude estão sendo moldadas por IA, automação e operações de fraude organizadas.
  • As tendências de fraude em bancos e serviços financeiros estão se tornando mais complexas, multicanal e coordenadas.
  • A prevenção de fraudes reativa versus proativa deixou de ser apenas uma discussão estratégica e passou a ser uma necessidade operacional.
  • As tendências de golpes de personificação e de fraudes por engenharia social estão aumentando porque os criminosos estão estudando o que funciona.
  • As tendências nas operações de fraude mostram que as equipes precisam de dados melhores, benchmarks mais robustos e mais inteligência compartilhada.
  • As tendências modernas de fraude exigem colaboração entre instituições, equipes, canais e todo o ecossistema mais amplo de combate à fraude.

Isso não se trata apenas de combater a fraude de forma mais eficaz. Trata-se de fazer isso com responsabilidade, juntos.

Este episódio é um retrato real de onde estamos agora como setor.

A evolução dos ataques de fraude que estamos vendo é rápida, complexa e, sinceramente, intensa. Mas dar nome a essa pressão é importante, porque isso nos dá um ponto de partida.

Se conseguirmos entender com mais clareza o cenário atual de fraudes, compartilhar o que estamos vendo e passar de uma resposta reativa para uma prevenção proativa, poderemos construir defesas mais fortes em todo o ecossistema de fraude.

Este trabalho é importante. As pessoas por trás dele são importantes. E as pessoas que protegemos são ainda mais importantes.

Mantenha-se vigilante, bem informado e continue impulsionando o combate à fraude.

Episode transcript
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
00:05
What's up, fraud fighters? I bet you thought that this was going to be episode 100. Well, it's not. I have a couple of tricks up my sleeve, and I'm so excited for episode 100. But it's not happening yet. But it will be a town hall, a live town hall, and I'm very excited for you all to see the guest lineup that I have selected for you all.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
00:26
And truly, it's going to be one of those conversations that I can't wait to have. So okay, back to today's episode. So this is episode 99.1, 2BC, something. So at Fraud Fight Club, I asked a simple question. It was, if you had to describe the current state of fraud in one word, what would it be? And the answers, they didn't match, but somehow they all told the same story.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
00:51
So let's start there. Acceleration. Ever-changing. Chaos. Scary. Nuts. Unmanageable. Complex. Insane. Growing. Challenging. Constantly changing. Fractured. Complex. Job security. Explosive, actually.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
01:09
Here's what stood out to me. No one hesitated. No one said stable. No one said manageable. No one said it's under control. Every single answer pointed to movement, speed, change, pressure. So let's break that down. Acceleration.
Guest
01:09
I would say infused by AI. Infused by orchestrated processes that criminals are now executing. So we know about the scam compounds in Cambodia, Southeast Asia, now proliferating all over the world.
Guest
01:37
That is going to be very much accelerated by AI, automation and AI. Criminals are going to deploy all of that, but not only the AI component, just getting better. So one common thread that I heard at this conference is impersonation scams are really growing, and less of the other scams, less of the job scams, less of the toll scams, maybe.
Guest
01:59
And I think that's because the criminals are doing analytics, and they're finding out that those scams are really the authority scams in the U.S., at least, are very, very effective. Yeah. So they're doing less of the others and more of what works. So they're just learning, taking insights, sharing data, and doing what works for them to, unfortunately, scam our population.
Guest
02:20
Explosive. Actually, this is the highest volume of fraud I've seen in my 28 years in the fraud industry. It's evolving and constantly changing, and it just is not going away. For every step we make, they try to make two steps in front of us. We come back at it, and we're fighting the good fight.
Guest
02:37
But it is explosive at the moment.
Guest
02:37
Growing. Yeah, for sure. For sure. It is growing exponentially, I think.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
02:37
Yeah. And keeping up is hard.
Guest
02:37
Yes, yes, yes.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
02:37
All right. So you heard words like acceleration, explosive, growing. That's not just about more fraud. That's about how fast it's evolving. AI, automation, organized operations. Fraud isn't just increasing, it's scaling, and not in a slow, predictable way.
Guest
03:05
Complex. Oh, yeah. For sure. For sure. I feel like, number one, you have to have that holistic understanding of not only payments, but your infrastructure, plus all the fraud threats. Plus, like, how do risk and payments and product and member service really all intertwine? So that's that complex word. I think, really, I was just talking to the head of one of the largest payment organizations in the world.
Guest
03:30
And no longer are we just analytics or investigators. It's always the end-to-end lifecycle, from data and analytics all the way to, like, almost collections. It's the full lifecycle of everything that banking has all in one team. Of course it's hard. And then our threats are hard, and they're doing evil things. And then it's not just like we can put a widget in. It's like it's just from case management all the way to the front end.
Guest
03:51
It's amazing. What a great field. Seriously. But it is tough.
Guest
03:51
Fraud today, I would say fractured, quite honestly. I think that there's been a lot of conversation around data sharing and trying to, you know, bring together various operators, financial institutions, organizations, and trying to combat fraud. But, you know, we're all still kind of siloed, and we're also siloed in our own institutions as well.
Guest
04:17
And I think that's probably a fair way to summarize it. But, you know, the other side of that, I guess I would say, is hopeful. I think that we all understand that that's the direction that we want to take, and we all just need to keep being persistent and push. And we'll eventually get to a point where we're together.
Guest
04:37
Ever-changing. One word, if I hyphenate it. Yeah, yeah. Yes, I would just say ever-changing. It's just constantly evolving, and it's kind of fun trying to keep up with these different trends, these different tactics that these fraudsters are using. Yeah. For me, it's like fraud fighting is the ultimate job for those with ADHD because we never know what we're walking into.
Guest
04:57
So it's always a challenge, and it's always fun. Keeps us on our toes. Always exciting. Always exciting.
Guest
04:57
Complex would probably be the easiest and safest way to explain it. Yeah. You know, a fraudster can use 50 different models, or 50 different fraudsters can use 50 different AI models, and you have to defend against all of them. Yeah. And that's just one form of fraud that we have to combat.
Guest
05:19
So figuring out how to combat all the different types of fraud through every type of channel, it's just very complex and costly.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
05:19
Then you get complex, fractured, ever-changing. This is where fraud stops being a single problem and starts becoming a system. Different channels, different tactics, different gaps across the organizations. And no one owns it all.
Guest
05:42
Chaos. Yeah, I think simply chaos. But at the same time, it's like the ever-evolving world of how do we keep up?
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
05:42
Right, right.
Guest
05:42
And my second choice would have been like accelerating.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
05:42
Oh yeah. Absolutely. Accelerating. Yeah. Absolutely.
Guest
05:42
Scary.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
05:42
I would like you to expand on that just a little bit because I agree, but I'd like to know in your world why is it scary?
Guest
06:12
I mean, there are a lot of jobs that you go to every day and you know what to expect, and you can build your day off of routine and expectation. This isn't one of those jobs, right? You get comfortable, and things change. And so what makes it scary is not knowing where it's going to change, when it's going to change.
Guest
06:30
And so much of our job is reactive, and you don't know the scale that you're reacting to, the thing that you're reacting to. You're just hoping you can limit it. So hopefully, one day we turn from this reactive approach to a more proactive approach and limiting. And I think things like Fraud Fight Club help us do just that.
Guest
06:48
Insane.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
06:48
I concur. And then there are words that hit differently. Chaos. Scary. Insane. That's not technical language. That is what it feels like to sit in these roles right now, to know you're reacting more than you want to, to know that the rules just keep changing, to know the stakes are personal for people on the other side.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
07:13
What's up, fraud fighters? Quick pause real quick because I want to bring you into a conversation that I've been having with a lot of credit unions lately, and it all starts the same way. They're doing the work. They're fighting fraud every single day. But when leadership asks, how do we compare? That's where things get kind of quiet, right? Not because they don't know fraud, but because they don't have the data to prove it, right.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
07:33
And that's the gap. We don't need more opinions in this industry. Trust me, there's enough. But what we need is real benchmarks from real institutions. And that's exactly why I launched the FI Fraud benchmarking survey, built specifically for community banks and credit unions. This isn't vendor-driven. This isn't sales disguised as a report. This is by fraud fighters.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
07:53
For fraud fighters, it's about giving you something you can actually take back to your executives and say, here's where we stand, and here's where we're behind, and here's what we need to do to fix it. Because reporting tells your story, but benchmarking tells if it's a good story. And I'm not the only one who sees the impact that this could have.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
08:13
I asked Jen Lamont what this kind of data could mean for teams like yours. And here's what she said.
Jen Lamont
08:13
I think something for us to really fully tell this story to our executives about the resources that we need and why, not only how we're doing currently, but are we comparing ourselves in a positive manner to other institutions our size? So I think it's going to be really, really powerful to help us tell our story.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
08:32
That's it right there. This isn't just about data. It's about having a voice at the table. If you're ready to be a part of it, check out the link in the show notes. Let's build something that this industry can actually use.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
08:49
Different words, same pressure. And if you step back, this isn't just a fraud problem anymore. It's an operating environment.
Guest
08:49
Unimaginable. Yeah. And the reason I say that is that AI, a year ago they started to talk about it, and then now I can't imagine my life without it because it is helping us develop the fraud industry. Not saying that it is making it so much easier to catch the fraud.
Guest
09:12
Unfortunately, it's job security. I was joking with my wife and saying, you know, funerals and fraud, those two things are never going away, unfortunately.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
09:12
So here's what I want you to take away from this. Fraud looks different depending on where you sit, but the theme is consistent. It's moving faster than we're comfortable with. And that's exactly why what happens next matters.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
09:30
Because in the next episode, 99.2, we're shifting from what fraud feels like to what fraud teams are actually doing about it.
Guest
09:30
Nuts. I think it's like pretty crazy. I've never seen so much happening at once with AI. Yeah, with what's happening in Southeast Asia that's mushrooming, with things that are happening in scams, all the stuff on social media for first-party fraud.
Guest
09:59
There's so much happening at once that it's almost like a tidal wave of fraud is hitting everybody. And it's getting that much more difficult.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
09:59
Yeah, yeah, for sure. Okay, guys, you know what's coming. Stay vigilant, stay informed, and keep moving fraud forward.
A blonde woman in a black blazer smiles slightly against a purple background.
Hailey Windham
10:21
Thanks for listening to Fraud Forward. Remember, every conversation, every connection, and every insight moves our industry one step closer to stronger fraud defenses. If today's episode sparked an idea, share it with your team or tag me on LinkedIn. I love hearing how you're moving fraud forward in your own organization. Until next time, stay curious, stay resilient, and keep moving fraud forward.